{"id":2374,"date":"2015-06-10T00:01:19","date_gmt":"2015-06-10T00:01:19","guid":{"rendered":"http:\/\/abundancecoaching.net\/blog\/?p=2374"},"modified":"2015-06-10T00:01:19","modified_gmt":"2015-06-10T00:01:19","slug":"boost-sales-by-using-love-and-time-to-educate-the-old-about-the-new","status":"publish","type":"post","link":"http:\/\/abundancecoaching.net\/blog\/boost-sales-by-using-love-and-time-to-educate-the-old-about-the-new\/","title":{"rendered":"Boost Sales by Using Love and Time to “Educate the Old About the New”"},"content":{"rendered":"

You may be thinking, “Educate who about what?”\u00a0 The answer: Invest more time in educating your OLD customers about your new products and services, than spending way more time trying to gain new customers. Then…go a little beyond this, and give them extra care, and watch the “green” in your wallet grow.<\/p>\n

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Let’s look at this. Many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential\u2026they\u2019ve already bought from you!\u00a0 Taking time to market and sell new products to your old customers and less time trying to sell old products to new customers can drastically change improve your sales, customer quality and branding position.<\/p>\n

Here are a couple of key elements to use to retain your current customers:<\/p>\n

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  1. Stay in contact: This means by phone, email, e-newsletter, in person (or by pigeon if you have too!)<\/li>\n
  2. Do “Post-Purchase Assurance”: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase AND for their loyalty. How many times have you purchased a product, then felt completely abandoned? Something as simple as a “Thank You” note can go a long way in retaining a client. Thank about it–don’t you like to feel appreciated?<\/li>\n
  3. Give them Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business.\u00a0 You may want to consider creating a “Loyalty Club” specifically to reward loyal customers. This could include a preferred pricing option.<\/li>\n
  4. Use Integrity (and Build Trust): Using good business practices and simply upholding integrity, dignity and honesty goes a long way with customers. The safer and more confident you make your customers feel, the more they will trust you–and that makes for a supportive and loyal customer.<\/li>\n<\/ol>\n

    There are three cornerstone ideas to a thriving business:<\/p>\n