{"id":4416,"date":"2015-12-22T23:31:28","date_gmt":"2015-12-22T23:31:28","guid":{"rendered":"http:\/\/abundancecoaching.net\/blog\/?p=4416"},"modified":"2015-12-23T00:09:59","modified_gmt":"2015-12-23T00:09:59","slug":"create-good-shopping-experiences-all-year-part-1","status":"publish","type":"post","link":"http:\/\/abundancecoaching.net\/blog\/create-good-shopping-experiences-all-year-part-1\/","title":{"rendered":"Create Good &#8220;Shopping&#8221; Experiences All Year, Part 1"},"content":{"rendered":"<p><a href=\"http:\/\/abundancecoaching.net\/blog\/wp-content\/uploads\/2015\/12\/Xmaspackages1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4419 aligncenter\" src=\"http:\/\/abundancecoaching.net\/blog\/wp-content\/uploads\/2015\/12\/Xmaspackages1.jpg\" alt=\"Xmaspackages1\" width=\"182\" height=\"182\" \/><\/a><\/p>\n<p><strong><u>Create Good Shopping Experiences All Year<\/u><\/strong><\/p>\n<p>In past posts I mentioned secrets to building solid customer service plans and creating lasting relationships of &#8220;raving fans.&#8221;\u00a0 As I started thinking about it (fueled by the juices of this BIG holiday shopping season!), it occurred to me that what we need to create is a wonderful shopping and BUYING experience that lasts more than a month or two.\u00a0 We need to be acutely attuned to our clients&#8217; needs, and consistently evolve ourselves to meet and serve those needs.<\/p>\n<p>Today&#8217;s post is part of the list of &#8220;secrets&#8221; required in shepherding and growing your satisfied customers into raving fans.<\/p>\n<p>You must know what your customers want (not what you\u00a0 THINK they want!). How do you achieve this?\u00a0 Well, you must know who your customers are, then you will know better how to serve them. Demographics are essential here. An upper-class woman in her 30\u2019s is going to have completely different expectations than a working class man in his 50\u2019s.<\/p>\n<p>There are five main areas you need to consider and plan for in order to know what your customers want:<\/p>\n<ul>\n<li>Listen to Your Customers<\/li>\n<li>Ask Your Customers Sincerely<\/li>\n<li>Offer More than Just a Product\/Service<\/li>\n<li>Know When to Ignore Them<\/li>\n<li>Put on Your &#8220;Coaching Cap&#8221;<\/li>\n<\/ul>\n<p>These are all important when deciding what your customers want out of their shopping experience.<\/p>\n<p><strong>Listen to Your Customers<\/strong><\/p>\n<p>You need to listen to both what they say and what they <em>don\u2019t <\/em>say. Customers may say they want one thing and really mean something else. For example, if you customers are begging for lower prices, you may find out their real priority is quick delivery.<\/p>\n<p>Also, listen to your \u201csilent\u201d customers. These are the customers don\u2019t bother to complain because the service is so bad they\u2019ve just given up and don\u2019t feel like their voice matters. They feel unwanted and when a competitor shows up, they\u2019ll be gone.<\/p>\n<p>Listen to former customers.\u00a0 So many businesses only ask current customers what they like about doing business with them; yet most businesses NEVER bother to find out why people leave.\u00a0 This is golden information!\u00a0 Yes, it may be painful, but it&#8217;s great &#8220;fertilizer&#8221; for growth and change.<\/p>\n<p>Lastly,\u00a0 listen to customers who only reply with \u201cfine\u201d. These customers are similar to the \u201csilent\u201d customers in that they are so used to bad customer service they only give a monotone response.\u00a0 They are probably the next group to leave.\u00a0 If &#8220;fine&#8221; is a good enough service rating for you, well&#8230;fine.\u00a0 But, truly, a business which provides products and services that are merely &#8220;fine&#8221;\u00a0 will not achieve loyal, raving fans.<\/p>\n<p><strong>Ask Your Customers Sincerely<\/strong><\/p>\n<p>If you aren\u2019t sincere when you ask their opinion, they are going to see right through you. You may be thinking, \u201cWhat about the customers who aren\u2019t saying anything?\u201d You need to ask them sincere questions that get them thinking about their experiences. Make them feel like you really care&#8211;and come from a place of really caring!\u00a0 After all, this is your business, your reputation<\/p>\n<p><strong>Offer More than Just a Product\/Service<\/strong><\/p>\n<p>Your customers are looking for much more than a simple product or service, they are looking for an experience that makes them feel good. They gauge every step of the process with a value. When you take this into consideration and treat them like people, they will feel like they belong.<\/p>\n<p><strong>Know When to Ignore Them<\/strong><\/p>\n<p>You may think this goes beyond providing good customer service, but in reality you can\u2019t give them everything and there are some people whom you will never make happy. You have to set limits and stick to those limits. If your vision and company don\u2019t meet the needs of the customer, they will be best suited somewhere else.\u00a0 So, bless these folks on their way to somewhere else.<\/p>\n<p><strong>Be a &#8220;Coach<\/strong>&#8221;<\/p>\n<p>If you&#8217;ve ever worked with a coach, you&#8217;ll know what this means.\u00a0 A coach&#8217;s job is to see and UNDERSTAND what is keeping their &#8220;coachee&#8221; from moving forward, then helping them move past those challenges.\u00a0 In all of the above scenarios, put on your &#8220;coach&#8217;s cap&#8221;, and get curious, ask questions, get clarity, make sure that what you heard is what they meant; then see how to help them move past what&#8217;s getting in their way of doing business with you.\u00a0 Not only is this a good way to learn more about your customers, it&#8217;s a fantastic way to help THEM feel heard and cared about by YOU.\u00a0 You may even win back some who have left.<\/p>\n<p>These are some steps and tricks to figuring out what your customers want and how you can use them to work on your customer service vision and plan.<\/p>\n<p>If you get stuck, try our FREE test drive and let us help you through the process&#8230;and help coach you past what is getting in your way of success!\u00a0 Visit us at: www.ecosystemofsuccess.com, theabundancecompany, abundancebizacademy.com<\/p>\n<p>To Your Abundance!<\/p>\n<p>Lynnea<\/p>\n<p>&nbsp;<\/p>\n<div id=\"themify_builder_content-4416\" data-postid=\"4416\" class=\"themify_builder_content themify_builder_content-4416 themify_builder themify_builder_front\">\n\t<\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>Create Good Shopping Experiences All Year In past posts I mentioned secrets to building solid customer service plans and creating lasting relationships of &#8220;raving fans.&#8221;\u00a0 As I started thinking about it (fueled by the juices of this BIG holiday shopping season!), it occurred to me that what we need to create is a wonderful shopping [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4416","post","type-post","status-publish","format-standard","hentry","category-uncategorized","has-post-title","no-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author"],"_links":{"self":[{"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/posts\/4416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/comments?post=4416"}],"version-history":[{"count":6,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/posts\/4416\/revisions"}],"predecessor-version":[{"id":4423,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/posts\/4416\/revisions\/4423"}],"wp:attachment":[{"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/media?parent=4416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/categories?post=4416"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/abundancecoaching.net\/blog\/wp-json\/wp\/v2\/tags?post=4416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}