Love and Business—a Strange Brew?
When it comes to the elements of business success, most people don’t think about love. When I bring this topic up (cautiously, I might add), I can almost hear the Tina Turner song, “What’s Love Got to Do With It?” playing in the background. But love is essential in business, as it is in our personal lives.
Yeah, I know that love is a “touchy-feely” word, but I’m going to stand my ground here and state that without bringing love into your business, you’re sunk…or at the best, stuck. Stay with me here, as I examine what is needed for a business to go beyond surviving– to thriving.
You, your customers and clients, and your employees all need to the same things—to have your needs taken care of, to be heard, to be respected, to be treated with integrity, and to know that you are cared about. When you look at these elements, they’re parts of what we call “Love”. Your employees and your clients are the “life blood” of your business, as it were. Just like you, they don’t check who they are as human beings “at the door” when they are in their professional environments. And as human beings, the deepest calling of our hearts is to be loved.
The ugly truth is that, according to research by the Gallup organization and the US Labor Bureau, the main reason that employees leave a job is because they don’t feel cared about…the same reason that clients leave businesses.
So love your employees, love your clients, serve them by wanting for them what you want for yourself, and you will find that your business AND your life will be much richer.